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Well Pict European products: strawberry, raspberry, blueberry, cherry, redcurrants
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SPAIN BATTLES THROUGH TOUGH SEASON

18/Jul/2003
Adverse weather conditions have meant that the Spanish season has not been as successful as we would have hoped it to be.

Adverse weather conditions have meant that the Spanish season has not been as successful as we would have hoped it to be.

PALM POWER

16/Jul/2003
A brief look at the new Prophet 2000 system in use by AMS to integrate their information systems.

A brief look at the new Prophet 2000 system in use by AMS to integrate their information systems.

YOU DON'T NEED TO BE NUTS TO ENJOY OUR STRAWBERRIES, BUT...IF YOU'RE LOCAL IT HELPS.

14/Jul/2003
A brief look at the success of our local, direct deliveries scheme.

A brief look at the success of our local, direct deliveries scheme.

WELL-PICT INC; STILL FOLLOWING THE BASIC PRINCIPLES LAID DOWN IN THE 60'S

09/Jul/2003
Well*Pict Inc still adheres to its founding principles laid down in the 60`s. We take a look at what made Well-Pict such a success and recolutionised the soft fruit industry.

Well*Pict Inc still adheres to its founding principles laid down in the 60`s. We take a look at what made Well-Pict such a success and recolutionised the soft fruit industry.

NO MORE LIES

21/Jun/2003
AMS Ltd conducted market research in each of the main supermarkets to measure up the berry market.

AMS Ltd conducted market research in each of the main supermarkets to measure up the berry market.

 

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A LABOUR OF LOVE

01/Aug/2008
Labour issues have come to a head across the fresh produce industry this year, following restrictions on seasonal migrant workers

Labour issues have come to a head across the fresh produce industry this year, following restrictions on seasonal migrant workers

EMR LAUNCH NEW STRAWBERRY BREEDING CLUB AT FRUIT FOCUS 2008

21/Jul/2008
The East Malling Research Strawberry Breeding Club will be officially launched at Fruit Focus 2008

The East Malling Research Strawberry Breeding Club will be officially launched at Fruit Focus 2008

A.M.S EXOTIC REACHES OUT TO COUPON CLIPPERS

15/May/2008
A.M.S. Exotic LLC plans to launch the company’s first coupon campaign next month in four Western states.

A.M.S. Exotic LLC plans to launch the company’s first coupon campaign next month in four Western states.

TIGHTENING OF IMMIGRATION LAWS MEANS FARMERS FACE LOSING 50,000 TONNES OF FRUIT

13/May/2008
Millions of pounds worth of soft fruit and vegetables are likely to be left to rot in fields this summer because of a shortage of foreign pickers.

Millions of pounds worth of soft fruit and vegetables are likely to be left to rot in fields this summer because of a shortage of foreign pickers.

SUPER HEALTH BENEFITS OF STRAWBERRIES

06/May/2008
Red, juicy, delicious strawberries are one of the healthiest fruits to include in your diet.

Red, juicy, delicious strawberries are one of the healthiest fruits to include in your diet.

 

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Well-Pict European South Africa
12/Aug/2003
Well-Pict European South Africa SA weather conditions looked set to spoil the crop, but in the end it worked in our favour to correct the harvest.

 

Well-Pict European South Africa

We are glad to report that Ridgewood Farm is doing very well, despite the rocky start to the year. In February we saw the end of one of the driest summers that we have had in many years.Then in March, April and May we received close to our annual rainfall, in just three months where one storm alone cattered us for twelve hours with over 160 km/hour wind speeds and buckets of rain. But we survived and are back on track.

The prospect for the season is looking good with the introduction of two new cultivars, Commitment and Endurance which are already out performing the local historically grown cultivars. With Camarosa no longer being available due to the local South African Strawberry plant politics, we are hoping these to cultivars will become our strong point. Many thanks must go to Morestar nursery which supplied us with world-class plants. Making it the first season that we have had access to decent plants.

Summer 2003