AMS Marketing Well Pict Fresh Logistics Well-Pict Inc Well-Pict County Local Ltd Local Food Alliance - Miles Better, Miles Fresher Crop Pro Tech Ltd - the UK leading supplier of Spanish Tunnels, Polytunnels, Greenhouses, Bed formers, Poly-layers, Poly winder, Horticultural Machinery, Table Tops, Growing Systems, Agricultural nettings, Agricultural Polythene. Hiller Farms Ltd Well-Pict Scotland Ltd - Scottish producer, packer and distributor of fresh strawberry and raspberry. Well-Pict European Portugal Well-Pict European South Africa Well-Pict European Espana Well-Pict European France Well-Pict Est European SRL - Romania Well-Pict European Northern Euroberry UK Ltd AMS Exotic LLC AMS European New World Fruits Ltd Fruitful Jobs

Strawberries Well Pict European
 :: SITE SEARCH
 
   
 

 :: RELATED ARTICLES

YOU CAN HELP REPLACE IMPORTED CROP

17/Jun/2003
Well Pict European has the opportunity to offer a significant sale during the British season.

Well Pict European has the opportunity to offer a significant sale during the British season.

MANUAL HARVEST WORKER

16/Jun/2003
A look at the implications of the Manual Harvest Worker rate introduced as part of the Agricultural Wages Order 2003.

A look at the implications of the Manual Harvest Worker rate introduced as part of the Agricultural Wages Order 2003.

WEIGHING UP YOUR OPTIONS WITH...HERBERT INDUSTRIAL

12/Jun/2003
As one of the leading weighing and packaging companies within the industry we decided to take a look at the services offered by Herbert Industrial.

As one of the leading weighing and packaging companies within the industry we decided to take a look at the services offered by Herbert Industrial.

ALDI REVAMP FRUIT WITH "SIMPLE LABELLING"

11/Jun/2003
A look at the new labelling being used on Aldi fruit punnets.

A look at the new labelling being used on Aldi fruit punnets.

WINTER CHERRY SEASON

29/May/2003
A look at the past Winter cherry season which has been successful in several aspects.

A look at the past Winter cherry season which has been successful in several aspects.

 

 :: COMPANY NEWS

AMS EXOTIC: HAVE WE GONE BACK TO THE FUTURE?

01/Sep/2008
In many ways the produce industry has, in order to prosper, gone back to the future.

In many ways the produce industry has, in order to prosper, gone back to the future.

GLOBAL BERRY CONGRESS FOCUSES ON SOFT FRUIT SEASONALITY

19/May/2008
Seasonality in fresh soft fruit is set to be the focus of a brand-new marketing campaign.

Seasonality in fresh soft fruit is set to be the focus of a brand-new marketing campaign.

SIMON BEASLEY JOINS A BOXALL & SON

02/Apr/2008
Simon Beasley has recently joined A Boxall & Son as our Farm Manager at Griffins Farm, Kent.

Simon Beasley has recently joined A Boxall & Son as our Farm Manager at Griffins Farm, Kent.

WELL PICT EUROPEAN - 10 YEARS OF SUSTAINABLE GROWTH

25/Mar/2008
In our tenth anniversary year we can look back at achievements and we look ahead to new challenges.

In our tenth anniversary year we can look back at achievements and we look ahead to new challenges.

A BOXALL & SON AND WELL PICT SUPPLYING STRAWBERRIES TO ASDA FOR 10 YEARS

19/Mar/2008
Andrew Boxall had been growing the finest strawberries in Kent and that in the past 10 years Andrew had been supplying “Local” strawberries to ASDA in Kent.

Andrew Boxall had been growing the finest strawberries in Kent and that in the past 10 years Andrew had been supplying “Local” strawberries to ASDA in Kent.

 

 :: LATEST NEWS ON:


strawberry

berries

grower

soft fruit


 :: POPULAR SEARCHES

raspberry

strawberry

strawberries

pear

berry

berries

horticulture

poly tunnel

fruit

English strawberry

NFU

passion fruit

strawberry pudding

raspberry

Wimbledon

elsanta

GLA

 :: ARTICLE DETAILS
Get set for strawberry fortnight
20/Jun/2003
Get set for strawberry fortnight The Financial Times looks at the difference between wild berries and comercially grown berries, including a delicious recipe.

 

Get set for strawberry fortnight

by Rowley Leigh

As a callow Youth, I failed to appreciate the two glories of Wimbledon fortnight, tennis and strawberries. I have come to enjoy tennis as an enthusiast, if erratic participant, although I am rarely fixated by watching the grunting and heaving that passes for the professional sport. As for the strawberries, an incident of excess in childhoos put me off them for the best part of twenty years. The mere sight of a strawberry was enough to make me feely distinctly nauseous. I did not feel the loss greatly, as I cultivated a snobbery about fruit and supported the notion that there was something rather "common" about a strawberry, as opposed to the more sophisticated and elegant raspberry.

A raspberry does indeed have the better balance of acidity and sweetness and normally the crucial teset, a greater length of flabour. Atkiins dieterswill also love the raspberry's low carbohydrate count in contrast to the sucrose levels of the fleshy strawberry. Despite all this, I have come back to strawberries and find them the more intriguing of the two. No two varieties and not two seasons ever seem quite the same. Aprt from this extraordinary variety, they have an element completely lacking in the raspberry and that is fragrance.

The English word is a corruption of stray-berries, a reference to the plant's habit of putting out runners and rambling if not constantly checked. The latin fragaria more appropriately referes to their aromatic qualities, although it has to be admitted that the average poly tunnelled Elsanta from the Spanish plaint has a very limited perfume. Even the more temperate and slower grown English strawberry that will engulf the tennis tournament this week and next is unlikely to stop you in your tracks with its scent. Up until recently, if you wanted a truly fragrant strawberry, it had to be the wold or alpine version, usually identified on menus as fraises de bois.

When fully ripe, a wild strawberry exudes a glorious perfume, amply justifying its relation to the rose family. The flavour is quite exquisite, with a rich savoury quality that is lacking in the domesticated version. However  wildi strawberries are hard to come by - I have never been able to pick more than I can eat - expensive and incredibly fragile. They go from hard to unyielding to soft and quidgy in a matter of hours and need careful handling, especially as they must be served at roomo temperature in order to express their scent. I have found the best way to capture their perfume and to extend their capacity has been in a wil strawberry pudding where their aroma and flavour is infused and preserved in custard.

 

The distinction between a wild and cultivated strawberry appeared to be reconcilable until the arrival of the mara des bois, developed in France and first released in 1992. I have been suprised by how slowly this extraordinary hybrid has been to catch on. Smaller than most cultivated strawberries, with a rounded shape and a deep glossy red colour and the same exuberatnt, musky rose perfume of a wild strawberry, the mara des bois has an intensely sweet flavour. To my mind, they are transcendentally better than any other cultivated strawberry and a miracle of modern horticulture. Sdaly they are not in general circulation but are slowly beginning to be seen in an enterprising greengrocers. If you see them, do not hesitate.

Strawberries do not require much work. Traditional pairings of short bread of meringue with lashings of thick jersey cream, vanilla ice cream or creme fraiche are all delectable. A pavlova combining strawberries with passion fruit or mango can be revelatory. More often than not I prefer my strawberries completely plain and dipped for a couple of seconds on the end of a fork into a glass of fruity red wine. They can be enjoyed with coarsely milled black pepper and balsamic vinegar. Wild strawberries and even more mara des bois rate something just a little more delicate and this is it.

Wild strawberry pudding

Should you have some mara des bois use them exclusively to make both pudding a sauce. Serves six to eight.

Ingredients
400g wild strawberries
100g ripe English Strawberries
100g sugar
4 leave gelatine
350ml milk
1 vanilla pod
4 egg yolks
350ml double or whipping cream

Method
Sort through the wild strawberries taking any over ripe and soft examples and mixing them with the ordinary, cultivated ones. Chop up the latter and macerate them with three tablespoons of sugar and a squeeze of lemon. Reserve the better wild strawberries in the fridge.

Soak the gelatine leave in some tepid water, Bring the milk to the boil and with vanilla pod split in half, and let is infuse off the heat for 20 minutes. Whisk the egg yolks and remaining sugar very well, until they become pale and fluffy and then pour over the milk and return to the heat. Cook slowly, stirring constantly with a wooden spoon until the mixture begins to thicken. The test is a trai left on the back of the spoon with the finger will remain for a few seconds. Once the custard has thickened, remove it immeditely from the heat and pour into a clean bowl. Add the drained gelatine, whisk it well and leave it to coo.l Whip the cream  until it thickens and forms soft peaks. Whisk the custard and fold the cream and two thirs of the reserved strawberries. Mix carefully together and pour into a pudding mould. Chill overnight.

Pass the strawberry and sugar mixture into a sieve to produce a smooth sauce. Dip the pudding bowl for five seconds into a pan of simmering water, cover with an inverted plate, turn over and remove the bowl. Pour the sauce around the pudding a decorate with the reserved berries.

June 20th 2003