Well-Pict Inc; still following the basic principles laid down in the 60's

Well*Pict Inc, was the inspiration behind the development of Well-Pict European. Since 1969 Well-Pict Inc has been forging its place as one of the major producers in American strawberry industry. Back in '69 Tim Miyasaka, along with several other growers set out to create a new berry farm committed to growing top quality products and providing the highest level of customer service. The young company started with only 150 acres, shipping 500,000 flats of strawberries in its first season. Not many by todays standards. But with the dedication of their growers and the extra care that went into packing their berries, it didn't take long for customesr to recognize the superior quality of Well*Pict products. The company now markets a full line of premium quality berries across the US and around the world. Yet, despite the companies tremendous growth, Well*Pict still adheres to the same basic principles laid down in the 60's.

Success is due in a large part to their commitment to agricultural research. They have defined the leading edge berry industry by investing in a broad range of farming technologies. Their research programs include plant breeding for healthier, disease-resistant nursey stock, extensive soil analysis and diligent quality control methods. The result is the development of several patented varieties that produce a sweeter taste, higher colour, consistent shape and longer shelf life.

Well*Pict aso prides itself on its use of biological controls, its quality assurance process, which is closely monitored to ensure the delivery of premium berries and of course its select group of experienced growers who farm and pack the patented Well*Pict berries.

Summer 2003