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Well Pict European is so much more than just a grower and a packer. Our involvement starts long before a seed is sown and continues right up until the fruit is consumed. It’s out high levels of involvement in the supply chain from grower to consumer
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SELLING ENGLAND BY THE PUNNET

10/Jul/2004
As summer arrives and the public get ready to eat another vast quanitity of berries we take a look at the importance of buying British.

As summer arrives and the public get ready to eat another vast quanitity of berries we take a look at the importance of buying British.

TOP FOODS TO BEAT WRINKLES

07/Jul/2004
A look at soft fruits which are renowned for their health benefits.

A look at soft fruits which are renowned for their health benefits.

SFTG - A CHANGING WINTER CLIMATE HAS A MAJOR IMPACT ON BLACKCURRANTS.

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Research analysing winter climate changes on blackcurrant development and growth.

Research analysing winter climate changes on blackcurrant development and growth.

INTERNATIONAL FARM FOCUS - BEIRABAGA

05/Jul/2004
The truly diverse nature of Beirabaga, which is involved in the fresh produce industry as well as other products including preserves.

The truly diverse nature of Beirabaga, which is involved in the fresh produce industry as well as other products including preserves.

THE SOFT FRUIT TECHNOLOGY GROUP EXPANDS

05/Jul/2004
The Soft Fruit Technology Group at the University of Reading, one of the most dedicated and innovative agricultural research facilities in the industry has expanded.

The Soft Fruit Technology Group at the University of Reading, one of the most dedicated and innovative agricultural research facilities in the industry has expanded.

 

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GLOBAL BERRY CONGRESS FOCUSES ON SOFT FRUIT SEASONALITY

19/May/2008
Seasonality in fresh soft fruit is set to be the focus of a brand-new marketing campaign.

Seasonality in fresh soft fruit is set to be the focus of a brand-new marketing campaign.

SIMON BEASLEY JOINS A BOXALL & SON

02/Apr/2008
Simon Beasley has recently joined A Boxall & Son as our Farm Manager at Griffins Farm, Kent.

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WELL PICT EUROPEAN - 10 YEARS OF SUSTAINABLE GROWTH

25/Mar/2008
In our tenth anniversary year we can look back at achievements and we look ahead to new challenges.

In our tenth anniversary year we can look back at achievements and we look ahead to new challenges.

A BOXALL & SON AND WELL PICT SUPPLYING STRAWBERRIES TO ASDA FOR 10 YEARS

19/Mar/2008
Andrew Boxall had been growing the finest strawberries in Kent and that in the past 10 years Andrew had been supplying “Local” strawberries to ASDA in Kent.

Andrew Boxall had been growing the finest strawberries in Kent and that in the past 10 years Andrew had been supplying “Local” strawberries to ASDA in Kent.

STRAWBERRY CHOIR

26/Feb/2008
The sweet, melodious sounds of Xhosa women singing resonates over the strawberry fields on a Geelhoutboom farm where all types of berries thrive alongside a clear mountain stream

The sweet, melodious sounds of Xhosa women singing resonates over the strawberry fields on a Geelhoutboom farm where all types of berries thrive alongside a clear mountain stream

 

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Expertadvice - Strawberries
16/Jul/2004
Expertadvice - Strawberries A look at the nutritional benefits associated with various soft fruits, as promoted by Weight Watchers

 

Expertadvice

Strawberries conjure up images of picnics and Wimbledon, yet they are also fabulous for beauty and well being. And with a low POINTS value too, they’re the perfect all-rounder.

Berrynice
Some fruit names have been hijacked for popular sayings and they are not always as sunny as the food group deserves! We blow raspberries at things we do not like, have a face a face that looks like we have sucked a lemon to describe disapproval: and the good old banana skin has been slipping us up in cartoons for years! Yet with the humble strawberry. All the associations are good ones. For lovers, it is the perfect complement for champagne and it is the one berry associated with beauty. A healthy outdoor glow on white skin is known as a strawberry and cream complexion and golden hair is often referred to a strawberry blonde.

Temptingly Tasty
When we think of strawberries we also think of indulgent puddings, tarts, fruit sundaes and pavlova..With or without cream and sugar they are a real treat, and everyone needs a few of those! That is why Weight Watchers have launched its Strawberries and Cream flavour fruit drops, sugar- free sweets with sweeteners. Priced at just £1 per bag these are a fraction of the cost of a punnet of strawberries on Centre Court at Wimbledon and have a points value of 1.5 per bag so they’re great for anyone following Time to Eat and keen to get into those tennis shorts this summer. Weight Watchers Strawberry & Cream flavour fruit drops will be available for a limited period, from early June, by mail order or at meetings.

Feeling fruity
What we don’t necessarily associate with strawberries are all the nutritional benefits that come from including a generous handful in our daily five portions of fruit and veg. They’re fat and cholesterol free, which is great news for anyone wanting to enjoy a healthy diet. They also contain more vitamin C per calorie than any other fruit, which helps boost the immune system; folic acid, a B vitamin important for helping to prevent birth defects in babies and easing depression whilst boosting memory and concentration; and lots of fibre to keep your digestive system flushed and working to its optimum

The founder of the Institute for Optimum Nutrition Patrick Holford, recently conducted a survey on behalf of British Summer Fruits to illustrate why he believes strawberries (along with raspberries) are one of the ‘superfruits of the century’. The high levels of vitamin C and antioxidants, the four cancer-fighting nutrients, including quercetin, and the low glycaemic index (the rate at which food raises your blood sugar level) are just some of the factors that make them juicy miracles!

“Strawberries are as close as you can get to the perfect fruit,” says Patrick”. Other fruits may contain certain essential nutrients but these berries are unique in their combination of nutrients. They contain 10 each, five of which are not even found in any multi-vitamin pill.

July 2004