“The success of our marketing season is based on quality”

The quality offered by the exporter Wellpict España is the key of its successful position in the markets, especially in the British. A proof of this is the positive assessment its management makes of the past season, where the oustanding quality of products was rewarded by customers.

Much unlike the general assessment of the past season delivered by the industry, the exporter Wellpict considered it to be very positive. This outcome is a result of the strict controls its technicians implement in the field and in the exporting platform, delivering only products of the highest quality. This fact was recognized and rewarded by its main target market, the British. Among the main varieties it worked with we can highlight Sabrosa and Festival, which offer the properties British consumers demand. Today, these varieties account for almost 80% of its exports, their offer being rounded off with others like Camarosa. “We have totally discarded Ventana because it poses many difficulties in the transport,” explained Wellpict manager Mr Edward Grieve. Apart from the varieties already mentioned, this exporter is also working with cultivars of its own, which have no commercial name so far and will provide for a long shelf life, flavor and sweetness. In these moments, their trials are being carried out in the growing lands of Agromoguer, with very positive results by now.

Concerning the present season, Wellpict expects to reach 3,000 mt of strawberries grown in Spain, thus recording an increase of 500 mt as opposed to the previous season. They also market mulberries, raspberries and blueberries, products whose popularity has recorded a significant growth in the United Kingdom partially thanks to the promotional actions which have been developed highlighting their healthy attributes.

Apart from its Spanish strawberry crop, Wellpict also rounds off its marketed volume with Portuguese strawberries, where their own growing lands enable them to extend the marketing season until July.

This season, they have started marketing their produce also in France and the Netherlands, two target markets with a great growth potential. “The United Kingdom is perhaps one of the most demanding markets, but we believe that France and the Netherlands are, too. This is why we offer the same quality to them, and we think this is the key of our success,” the manager pointed out.

August 2004