AMS Marketing Well Pict Fresh Logistics Well-Pict Inc Well-Pict County Local Ltd Local Food Alliance - Miles Better, Miles Fresher Crop Pro Tech Ltd - the UK leading supplier of Spanish Tunnels, Polytunnels, Greenhouses, Bed formers, Poly-layers, Poly winder, Horticultural Machinery, Table Tops, Growing Systems, Agricultural nettings, Agricultural Polythene. Hiller Farms Ltd Well-Pict Scotland Ltd - Scottish producer, packer and distributor of fresh strawberry and raspberry. Well-Pict European Portugal Well-Pict European South Africa Well-Pict European Espana Well-Pict European France Well-Pict Est European SRL - Romania Well-Pict European Northern Euroberry UK Ltd AMS Exotic LLC AMS European New World Fruits Ltd Fruitful Jobs

Well Pict European is so much more than just a grower and a packer. Our involvement starts long before a seed is sown and continues right up until the fruit is consumed. It’s out high levels of involvement in the supply chain from grower to consumer
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 :: RELATED NEWS

BRANDED BERRIES

06/Dec/2004
Well-Pict European is on the verge of launching branded packs for the European market.

Well-Pict European is on the verge of launching branded packs for the European market.

EARLIEST EVER CROP

06/Dec/2004
The Well-Pict European farm in Portugal have experienced their earliest ever crop.

The Well-Pict European farm in Portugal have experienced their earliest ever crop.

A WOMAN’S TOUCH

06/Dec/2004
Well Pict`s Tess Gebers in South Africa swapped the marketing desk so that she could be in touch with nature.

Well Pict`s Tess Gebers in South Africa swapped the marketing desk so that she could be in touch with nature.

NO BUDGEN ON BERRY TASTE

12/Oct/2004
The Budgens soft-fruit category has experienced tremendous growth this year with sales up 21%.

The Budgens soft-fruit category has experienced tremendous growth this year with sales up 21%.

“THE SUCCESS OF OUR MARKETING SEASONS IS BASED ON QUALITY”

09/Aug/2004
Well Pict Spain`s successful marketing strategy and positive outlook, ensuring we stay at the forefront of the industry.

Well Pict Spain`s successful marketing strategy and positive outlook, ensuring we stay at the forefront of the industry.

 

 :: LATEST ARTICLES

A LABOUR OF LOVE

01/Aug/2008
Labour issues have come to a head across the fresh produce industry this year, following restrictions on seasonal migrant workers

Labour issues have come to a head across the fresh produce industry this year, following restrictions on seasonal migrant workers

EMR LAUNCH NEW STRAWBERRY BREEDING CLUB AT FRUIT FOCUS 2008

21/Jul/2008
The East Malling Research Strawberry Breeding Club will be officially launched at Fruit Focus 2008

The East Malling Research Strawberry Breeding Club will be officially launched at Fruit Focus 2008

A.M.S EXOTIC REACHES OUT TO COUPON CLIPPERS

15/May/2008
A.M.S. Exotic LLC plans to launch the company’s first coupon campaign next month in four Western states.

A.M.S. Exotic LLC plans to launch the company’s first coupon campaign next month in four Western states.

TIGHTENING OF IMMIGRATION LAWS MEANS FARMERS FACE LOSING 50,000 TONNES OF FRUIT

13/May/2008
Millions of pounds worth of soft fruit and vegetables are likely to be left to rot in fields this summer because of a shortage of foreign pickers.

Millions of pounds worth of soft fruit and vegetables are likely to be left to rot in fields this summer because of a shortage of foreign pickers.

SUPER HEALTH BENEFITS OF STRAWBERRIES

06/May/2008
Red, juicy, delicious strawberries are one of the healthiest fruits to include in your diet.

Red, juicy, delicious strawberries are one of the healthiest fruits to include in your diet.

 

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Commitment endures hail for first commercial SA crop
06/Dec/2004
Commitment endures hail for first commercial SA crop Agronomist Brian Windsor is at the forefront of developing the SA soft fruit business.

 

Commitment endures hail for first commercial SA crop

2004 was the first year PC-592 Endurance and BG-269 Commitment were grown commercially in South Africa.

As expected, they have had mixed success. Both varieties were produced in the three major growing regions in South Africa; Stellenbosch in the Western Cape, George in the Southern Capr and Port Elizabeth in the Eastern Cape.

Commitment has performed well in Stellenbosch while Endurance performed best in Port Elizabeth. Both have done well in George despite a major hailstorm in September, which set back Commitment by seven weeks. We have learned from this, and taken the decision to cover as much of our production, as possible with Spanish style tunnels.

Even though these varieties are very different from anything previously available in Souoth Africa, which cause problems for some farms adapting to new production techniques, they have been well received by growers, supermarkets and consumers. In some instances they have benchmarked the industry with their exceptional size and shape. Commitment and Endurance require a lot more attention to detail than most South African growers are familiar with and the varieties are sure to improve as they adjust to this during the coming season.

We are excited about Honor, Patience and Promise being introduced into South Africa and look forward to growing them in the future. Honor will be well suited to the warmer regions such as the northern part of South Africa and parts of the Western Cape. Promise will fill the gap in the market and allow us to grow and supply strawberries all year round.

Winter 2004