Award Winning Cox in ASDA stores

Andrew Boxalls award winning apples are grown on a 130 acre farm in the heart of Kent, the orchards planted on a sheltered south facing slope are ideal for growing the perfect apple from the Garden of England.

Last year at the National Fruit Show the judges confirmed exactly that, with Boxall winning ‘The tastiest apple award’.

As one of ASDA’s leading local suppliers these apples will be found instores across the South East as from Monday.  Andrew Boxall stated ‘These apples will be going in at perfect conditions, the brix count is high and early tests are encouraging for the rest of the season, with the English apple season running about 7 – 10 days ahead of last year we have started picking for long term storage’.

Josh Kann General Manager for Well Pict County Local agreed ‘The profile of English fruit is currently very high, consumers are actively sourcing local products and are becoming more aware of seasonal varieties, with ASDA fully supporting the English season, the public appetite for local seasonal fruit can be satisfied’.

Jon Morgan Category Manager from IPL/ASDA added 'We are pleased to be able to offer Andrew Boxall's award winning cox apples to our customers. ASDA is totally committed to local sourcing and UK top fruit. We are working closely with our growers to obtain the best quality fruit and the varieties that our customers want rather than what we would like to sell for as much profit as possible. This year we will make in roads into heritage and exclusive varieties but we will only sell them if they are good enough. Our focus remains on quality and value.' 

ASDA will have a continuous supply of UK apples and pears right through the season showing there ongoing support of British farmers.

The Cox is an iconic variety of English apple, and one of the best loved.  It has an orange –red skin and a distinctive sweet flavour.  The low weald of Maidstone where Andrews’s farm is based is one of the major fruit belts in Kent, the first orchard were planted here in Roman times, and still remains one of the most productive areas for Kentish orchards.