Andrew Boxall had been growing the finest strawberries in Kent and that in the past 10 years Andrew had been supplying “Local” strawberries to ASDA in Kent.
The sweet, melodious sounds of Xhosa women singing resonates over the strawberry fields on a Geelhoutboom farm where all types of berries thrive alongside a clear mountain stream
Four of Europe`s leading berry companies involved in developing new varieties are going to be speaking at the Global Berry Congress organised by Eurofruit Magazine.
The prestigious annual Grower of the Year awards this year attracted the attention of Crop Pro Tech, the industry specialists in safeguarding your production.
AMS awarded total British top fruit supply to Asda
Advanced Marketing Services (AMS) have been awarded the job of supplying the UK’s number 2 retailer, Asda, with their total requirement of British t...
Change for the better - Martin Seymour comments on 2004 and why he is getting excited about 2005.
2004 saw Well-Pict European close down two of our offices, Scotland and Kent. This was not a decision...
Beware of variety misinformation
I have to confess to feeling rather guilty as I look at the current state of marketing companies and their bull variety claims as I believe that I was maybe the first...
What effect do imported strawberries have on UK growers?
The effect of imported strawberries on UK growers varies on the country from where they come from i.e. the time of year, for example Spanish a...
Q & A with Martin Seymour
The 2002 Soft Fruit conference gave pre-picked members of the audeience the chance to put a few questions (and gripes) to representatives from the industry. There were a few...
Well-Pict targets further growth in UK market
Well-Pict European Marketing Ltd (WPEM) officially launched on January 1 2003 as the UK sales desk for the Well-Pict European (WPE) group of companie...
Sweet Brejão
Thirty years ago, in California, a group of dedicated growers joined efforts to develop the best strawberry known to mankind.
The very particular climate in Brejão, is the dominant fac...
Sustainable Growth
Well Pict European Ltd Chairman, Martin Seymour
Sustainable growth has been the headline since Well Pict European Ltd inception in 1998. In our tenth anniversary year we can ...
Well Pict European Ltd – Formation of the company
Well-Pict European Ltd is a company registered in England as a partnership between Tim Miyasaka and Martin Seymour. Both individuals have established ...