Andrew Boxall had been growing the finest strawberries in Kent and that in the past 10 years Andrew had been supplying “Local” strawberries to ASDA in Kent.
The sweet, melodious sounds of Xhosa women singing resonates over the strawberry fields on a Geelhoutboom farm where all types of berries thrive alongside a clear mountain stream
A report compiled for the British government’s Migration Advisory Committee (MAC) has further illustrated the crucial role of seasonal migrant workers and the Seasonal Agricultural Worker Scheme (SAWS) to the horticulture sector.
AMS Exotics – Thriving Exports
2005 was a prosperous year for exports. We had unseasonably busy winter months in Jan and Feb with green asparagus and iceberg lettuce to Switzerland and Holland. A bou...
France joins the Well Pict European family
Lots of changes have been occurring for AMS European over the start of 2006. AMS European was formed in the Summer of 2004 as a partnership between AMS Exot...
Sweet Taste of Kent
Andrew Boxall & AMS have pioneered local branding for Kentish strawberries
Local sourcing and locally grown was extended to Kent for the first time this year , whilst continuing wi...
Keep it local, keep it Cornish
As part of Well Pict European`s on going policy to sell local produce, this year their Cornish operation has supplied strawberries to Kensey Foods based in Launceston i...
New WPE production in Scotland
In 2006 Well Pict European will have it`s own production in Scotland. Well Pict European Scotland Ltd will be producing 50 acres of strawberries in its first season, wi...
Superb Sabrosa
Perched on the rugged coastline of western Portugal, surrounded by national park nestles a gem of Iberian strawberry production. Well-Pict European Farms is the only UK grower producin...
PINK partner
Kent has always been one of the primary regions in the UK for berry production, Well-Pict European is pleased to be working so closely with a farm whom have been producing fruit in the a...
Sales success with larger pack & Smartprice
AMS’ Marketing Department is pleased to report a very positive start with sales performance this year on all lines far exceeding the volumes that were sold...
Change for the better - Martin Seymour comments on 2004 and why he is getting excited about 2005.
2004 saw Well-Pict European close down two of our offices, Scotland and Kent. This was not a decision...
Pioneering packaging
Thursday 25th November saw the exciting launch in all 270 ASDA stores of an original new concept in cherry packaging. Brand new to the soft fruit industry, the 250g vertical for...
Fruitful Ltd blossoms
Fruitful Ltd was founded as a seasonal labour, we-based introductory agency by AMS in 2001 and has since introduced workers to all employers from all areas of the land-based i...
Developing trust
The WellPict trust is now fully up and running in South Africa. The trust represents about 70% of the country`s strawberry production and membership of raspberry and cherry growers i...
Exotic’s display at PMA
What does a natural harbour and mating place for Orcas (Killer whales), large schools of tuna fish, sardines, anchovies, home to some of the loudest sea lions in the world and...
Branded berries
Well-Pict European has been quietly nurturing the integrity of its supply base over the past few years. The main impetus has focused on being able to serve the UK marketplace, current...
Earliest ever crop
The Well-Pict European farm in Portugal has started picking earlier than ever before this season; the first harvest of festival was on the 29th November, almost a month earlier tha...
Grower recuitment drive a success
Well-Pict European (WPE) and its customers would like to thank all those growers that responded to its grower recruitment campaign over 2003 and 2004. WPE has been r...
WP European Sales
Well-Pict European is soft fruits category manager for Budgens. Account manager Andy Izzard says that strawberries and raspberries dominate the business and continue to show sales g...
KJZ: Flexibility keeps them ahead
Since its conception in 1999 KJZ has seen an unprecedented growth rate, none more so that in 2004 with the company’s turnover increasing by 25% year to date. Co foun...
Spanish review
Strawberries
The 2004 strawberry season has been quite different to previous seasons. There were more varieties on offer than the usual quota of camarosa and it was a learning curve f...
Well Pict welcomes J Scott & Co to the fold
Well-Pict UK Ltd are delighted to announce a new supply association with J Scott & Co from Yalding in Kent for the forthcoming season.
The Scott family ha...
Working together to develop the South African berry business
After some harsh lessons in both people and production Well-Pict European is starting to make some real headway into creating a South Afri...
Moving on up and moving on out.
Well-Pict European Ltd & AMS Ltd Head Offices/Accounts have moved to a purpose built office premises in Barnstaple, North Devon. Formerly the offices were located at t...
What effect do imported strawberries have on UK growers?
The effect of imported strawberries on UK growers varies on the country from where they come from i.e. the time of year, for example Spanish a...
Impressive early results.
Procurement and marketing company Well-Pict European are reporting impressive early results from their attempts to recruit more UK growers to their fold for this season and ...