Andrew Boxall had been growing the finest strawberries in Kent and that in the past 10 years Andrew had been supplying “Local” strawberries to ASDA in Kent.
The sweet, melodious sounds of Xhosa women singing resonates over the strawberry fields on a Geelhoutboom farm where all types of berries thrive alongside a clear mountain stream
A report compiled for the British government’s Migration Advisory Committee (MAC) has further illustrated the crucial role of seasonal migrant workers and the Seasonal Agricultural Worker Scheme (SAWS) to the horticulture sector.
Well Prepared ... Well Presented ... Well Placed ... Well Produced ... EXPECT SO MUCH MORE. We are so much more than just a grower and a packer. Our involvement starts long before a seed is sown and con...
RSS feeds from Well Pict European: In short, it stands for "Really Simple Syndication" and is a very easy way for any user of the internet to view or listen to the subject matter they`re personally inte...
The Local Taste of Scottish Strawberries
The first locally grown Scottish Strawberry of the season have finally arrived and are being snapped up by local supermarkets. Strawberries are always a sure ...
Building a quality supply
WellPict European Espana manager Edward Grieve strongly believes that the key to their success in Spain is down to one thing; the quality they offer. Over a difficult 05 sea...
France joins the Well Pict European family
Lots of changes have been occurring for AMS European over the start of 2006. AMS European was formed in the Summer of 2004 as a partnership between AMS Exot...
Production increases after a successful 2005
Over the tough 2005 Iberian season Well Pict European’s farm in Portugal managed to maintain its quality record and win the respect of customers across Eu...
Preparing for the season ahead.
Since the move “back up north” in October Well Pict European Scotland has moved on from being a concept to something new, exciting and very tangible. Aurel Voiculescu,...
South Africa: Exponential growth in 2006
It has always been Well Pict European’s belief that how ever good a marketer you employ, real new business comes from providing new varieties or existing vari...
Keep it local, keep it Cornish
As part of Well Pict European`s on going policy to sell local produce, this year their Cornish operation has supplied strawberries to Kensey Foods based in Launceston i...
Quality - WPE stepping up to the mark
Overall the soft fruit season gave us higher than expected yields and sales were up year on year, on strawberries by 40%, raspberries by 60% and blackberries by ...
New WPE production in Scotland
In 2006 Well Pict European will have it`s own production in Scotland. Well Pict European Scotland Ltd will be producing 50 acres of strawberries in its first season, wi...
First WPE South African strawberry exports
For the first time since sanctions were imposed on the South African economy, strawberry exports have once again found their way onto European supermarket s...
What about Prophet in SA?
Well Pict European has been using the system PR2 since April 2003. At the end of October WPE director Aurel Voiculescu and Mark Peachy (Prophet Plc) paid a visit to Well Pic...
SA Strawberry School
Developing soft fruit production in South Africa was always going to be a challenge for Well pict European. As the industry develops, the issue of good labour has become more and...
"The" Farm to work at in Portugal
Good plants, the right fertilizer programme and crop protection are just a few of the things needed to have a successful strawberry crop, but even if all these are p...
The ‘Blue Box’
The first product worthy of carrying the Well Pict European brand has been supplied by their flagship farm in Portugal. The product is already causing quite a stir on the French marke...
Superb Sabrosa
Perched on the rugged coastline of western Portugal, surrounded by national park nestles a gem of Iberian strawberry production. Well-Pict European Farms is the only UK grower producin...
Prolific Packhouse
If the first three months of 2005 are anything to go by then the Well Pict European packhouse is going to be a very busy place during the summer season, writes production and wareh...
Pioneering packaging
Thursday 25th November saw the exciting launch in all 270 ASDA stores of an original new concept in cherry packaging. Brand new to the soft fruit industry, the 250g vertical for...
A woman’s touch
Small in stature, big of heart – this is probably the best description of Tess Gebers. Well Pict European South Africa is proud to have her flying our colours in the Eastern Cape Prov...
Branded berries
Well-Pict European has been quietly nurturing the integrity of its supply base over the past few years. The main impetus has focused on being able to serve the UK marketplace, current...
Grower recuitment drive a success
Well-Pict European (WPE) and its customers would like to thank all those growers that responded to its grower recruitment campaign over 2003 and 2004. WPE has been r...
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