Well Pict European South Africa benefits from 2008 exchange programme.

WellPict European supporting Breast Cancer Research by hosting a Wear It Pink Day...

Los Angeles-based A.M.S. Exotic LLC has forged an alliance with sweet potato specialist Wayne E. Bailey Produce Co.

Well Pict Berries has introduced a new 2 pound strawberry clamshell designed to reduce shipping costs.

In our tenth anniversary year we can look back at achievements and we look ahead to new challenges.

In many ways the produce industry has, in order to prosper, gone back to the future.

Seasonality in fresh soft fruit is set to be the focus of a brand-new marketing campaign.

Andrew Boxall had been growing the finest strawberries in Kent and that in the past 10 years Andrew had been supplying “Local” strawberries to ASDA in Kent.

The sweet, melodious sounds of Xhosa women singing resonates over the strawberry fields on a Geelhoutboom farm where all types of berries thrive alongside a clear mountain stream

Well-Pict Hiller Farms - Finalist of Soft Fruit Grower of the Year 2008

A report compiled for the British government’s Migration Advisory Committee (MAC) has further illustrated the crucial role of seasonal migrant workers and the Seasonal Agricultural Worker Scheme (SAWS) to the horticulture sector.

This summer has not been the kindest to the soft-fruit category, with unseasonably wet and dark conditions holding back both supply and demand.

The fresh produce industry this week faced up to repeated warnings that falling migrant worker numbers could seriously threaten its stability.

A mix of chemicals found in black raspberries may more effectively prevent cancer

Labour issues have come to a head across the fresh produce industry this year, following restrictions on seasonal migrant workers

The East Malling Research Strawberry Breeding Club will be officially launched at Fruit Focus 2008

A.M.S. Exotic LLC plans to launch the company’s first coupon campaign next month in four Western states.

Millions of pounds worth of soft fruit and vegetables are likely to be left to rot in fields this summer because of a shortage of foreign pickers.

Red, juicy, delicious strawberries are one of the healthiest fruits to include in your diet.

Four of Europe`s leading berry companies involved in developing new varieties are going to be speaking at the Global Berry Congress organised by Eurofruit Magazine.