AMS Marketing Well Pict Fresh Logistics Well-Pict Inc Well-Pict County Local Ltd Local Food Alliance - Miles Better, Miles Fresher Crop Pro Tech Ltd - the UK leading supplier of Spanish Tunnels, Polytunnels, Greenhouses, Bed formers, Poly-layers, Poly winder, Horticultural Machinery, Table Tops, Growing Systems, Agricultural nettings, Agricultural Polythene. Hiller Farms Ltd Well-Pict Scotland Ltd - Scottish producer, packer and distributor of fresh strawberry and raspberry. Well-Pict European Portugal Well-Pict European South Africa Well-Pict European Espana Well-Pict European France Well-Pict Est European SRL - Romania Well-Pict European Northern Euroberry UK Ltd AMS Exotic LLC AMS European New World Fruits Ltd Fruitful Jobs

Well Pict European products: strawberry, raspberry, blueberry, cherry, redcurrants
 :: SITE SEARCH
 
   
 

 :: RELATED NEWS

SIMON BEASLEY JOINS A BOXALL & SON

02/Apr/2008
Simon Beasley has recently joined A Boxall & Son as our Farm Manager at Griffins Farm, Kent.

Simon Beasley has recently joined A Boxall & Son as our Farm Manager at Griffins Farm, Kent.

WELL PICT EUROPEAN - 10 YEARS OF SUSTAINABLE GROWTH

25/Mar/2008
In our tenth anniversary year we can look back at achievements and we look ahead to new challenges.

In our tenth anniversary year we can look back at achievements and we look ahead to new challenges.

A BOXALL & SON AND WELL PICT SUPPLYING STRAWBERRIES TO ASDA FOR 10 YEARS

19/Mar/2008
Andrew Boxall had been growing the finest strawberries in Kent and that in the past 10 years Andrew had been supplying “Local” strawberries to ASDA in Kent.

Andrew Boxall had been growing the finest strawberries in Kent and that in the past 10 years Andrew had been supplying “Local” strawberries to ASDA in Kent.

STRAWBERRY CHOIR

26/Feb/2008
The sweet, melodious sounds of Xhosa women singing resonates over the strawberry fields on a Geelhoutboom farm where all types of berries thrive alongside a clear mountain stream

The sweet, melodious sounds of Xhosa women singing resonates over the strawberry fields on a Geelhoutboom farm where all types of berries thrive alongside a clear mountain stream

HILLER FARMS - FINALIST OF SOFT FRUIT GROWER OF THE YEAR 2008

19/Feb/2008
Well-Pict Hiller Farms - Finalist of Soft Fruit Grower of the Year 2008

Well-Pict Hiller Farms - Finalist of Soft Fruit Grower of the Year 2008

 

 :: LATEST ARTICLES

A LABOUR OF LOVE

01/Aug/2008
Labour issues have come to a head across the fresh produce industry this year, following restrictions on seasonal migrant workers

Labour issues have come to a head across the fresh produce industry this year, following restrictions on seasonal migrant workers

EMR LAUNCH NEW STRAWBERRY BREEDING CLUB AT FRUIT FOCUS 2008

21/Jul/2008
The East Malling Research Strawberry Breeding Club will be officially launched at Fruit Focus 2008

The East Malling Research Strawberry Breeding Club will be officially launched at Fruit Focus 2008

A.M.S EXOTIC REACHES OUT TO COUPON CLIPPERS

15/May/2008
A.M.S. Exotic LLC plans to launch the company’s first coupon campaign next month in four Western states.

A.M.S. Exotic LLC plans to launch the company’s first coupon campaign next month in four Western states.

TIGHTENING OF IMMIGRATION LAWS MEANS FARMERS FACE LOSING 50,000 TONNES OF FRUIT

13/May/2008
Millions of pounds worth of soft fruit and vegetables are likely to be left to rot in fields this summer because of a shortage of foreign pickers.

Millions of pounds worth of soft fruit and vegetables are likely to be left to rot in fields this summer because of a shortage of foreign pickers.

SUPER HEALTH BENEFITS OF STRAWBERRIES

06/May/2008
Red, juicy, delicious strawberries are one of the healthiest fruits to include in your diet.

Red, juicy, delicious strawberries are one of the healthiest fruits to include in your diet.

 

 :: LATEST NEWS ON:


global berry congress

soft fruit

seasonal berries

strawberry breader


 :: POPULAR SEARCHES

strawberry

grower

soft fruit

fresh produce

pear

David Johnston

berry

Winter berries

British Summer Fruits

summer fruit

berries

imported fruit

strawberry varieties

summer fruits

UK strawberry

fruit

marketing

retail

climate change

sales

NFU

blackberries

Eurofruit Magazine

Global Berry Congress

fruits

BerryWorld

Edward Vinson

fresh soft fruit

Peter Vinson

seasonal berries

Sputnik Communications

TNS Worldpanel

Winter Berries campaign

ava

 :: NEWS DETAILS
Global Berry Congress focuses on soft fruit seasonality
19/May/2008
Global Berry Congress focuses on soft fruit seasonality Seasonality in fresh soft fruit is set to be the focus of a brand-new marketing campaign.

 

Global Berry Congress focuses on soft fruit seasonality

Seasonality in fresh soft fruit is set to be the focus of a brand-new marketing campaign, which will focus on the seasonal qualities of berries from the UK, Chile and Spain. This was one of the key announcements from last week’s Global Berry Congress organised by Eurofruit Magazine, the first-ever international event of its kind to focus on this dynamic sector.

The two-day event, which met from 15-16 May in London, attracted more than 250 delegates from 24 different countries, reflecting the rapidly increasing importance of the berry segment within the global fresh produce market.

Opening the conference, Chris White, managing director of Market Intelligence Limited, publishers of Eurofruit Magazine, said the berry business was now a year-round category, which demanded a “real level of sophistication” in the supply chain.

One of the highlights of the congress was the announcement that the UK berry industry is to launch a brand new campaign called Seasonal Berries, designed to celebrate the seasonality not only of British berries but also imported fruit from key supply sources including Chile and Spain.

The 12-month, integrated campaign, which will replace the existing British Summer Fruits and Winter Berries campaigns, will begin next month in time for the start of the UK berry season and, according to Kate Shanahan of marketing agency Sputnik Communications, has been designed to help sustain recent growth in the UK berry market. “There is a perception among consumers that imported berries taste worse than

UK ones, so there are going to be new opportunities to prove them wrong,” she told delegates.

The British Summer Fruits project will continue to provide marketing support to the UK berry trade as part of the new set-up, with its website remaining an important reference point for growers and marketers.

The new campaign comes as delegates learnt that the year-on-year market value of the berry segment has risen by 14.1 per cent to £76.5m so far this year (to the week ending 20 April 2008) , according to Edward Garner, research director at TNS Worldpanel.

“The market trend for berries in the UK is remarkably positive, with sales nearly doubling in the past seven years,” he said. “The average price has hardly moved, so it’s all about volume – the fact is that more people are buying them and in greater quantities. Berries are therefore a hot prospect for retailers.”

Continuing to work to improve the visual appearance, flavour, aroma and texture of berries remains a key area of work for berry supplier Well-Pict European, according to the company’s technical director, David Johnston. He argued that this was still an area where there was plenty of room for the berry industry to improve sales, with blackberries in particular likely to present a “huge opportunity” for the future.

Leading UK strawberry breeder Peter Vinson, who is also chairman of BerryWorld, revealed that his company, Edward Vinson, had developed two important new strawberry varieties, Eve’s Delight and Sweet Eve. The varieties, which boast high sugar content, low acid and a strong aroma, will be available commercially next year.

However, Nigel Kerby, managing director of Mylnefield Research Services, did sound a note of caution among the predictions of sales success. Mr Kerby warned that climate change is likely to have a “serious affect” on the global berry industry, while water efficiency is also likely to become a major concern.

Oscar Verges, director of leading grower and marketer Royal, also said access to water is likely to become increasing important for berry growers. “I believe water will be the scarce resource of the 21st century,” he said.

On a more positive note for the berry sector, environmental researcher Dr Adrian Williams from Cranfield University slammed the ‘food miles’ concept as “utterly confusing and misguided”, arguing that unless all data from field to fork is considered it is impossible to judge the impact of imported produce on the climate.