Exotic’s display at PMA

What does a natural harbour and mating place for Orcas (Killer whales), large schools of tuna fish, sardines, anchovies, home to some of the loudest sea lions in the world and John Steinbeck have in common with AMS Exotic and fresh produce?

It’s Monterey, California; home to Orcas, Cannery Row (made famous by John Steinbeck) and at one point in its history included some of the largest fish canneries in the US. Some of the best growing areas in California are located near Monterey, such as Watsonville and the Salinas valley. Monterey is the host city for the annual Produce Marketing Association Foodservice (PMA) convention, where this year, AMS Exotic sponsored a booth with over 1500 potential customers visiting.

The theme of the AMS Exotic booth was a backyard setting complete with barbeque and cornucopia display of the fruits and vegetables it ships on a daily basis to its customers across the US. Some of the produce on display included the company’s value added vegetables (packed in state of the art bags to extend shelf life), the complete line of fresh herbs, Asian fruits and vegetables, various fresh fruits and whole pelled garlic and shallots.

The booth attracted many new potential customers (some of which are already doing business with AMS Exotci) and everyone commented favourably on the large display of so many speciality items. The enthusiastic AMS Exotic sales team of Sinera ChauPech, Mike LeBarre, and Edna Dollarhide manned the stand, the first time AMS has participated at the PMA, and they feel it was very successful. The team is looking forward to being involved again in the future.

Winter 2004