Well Pict European Ltd - Home Branded berries: Well-Pict European prepare to launch own brand product for European market. Well-Pict European has been quietly nurturing the integrity of its supply base over the past few years. The main impetus has focused on being able to serve the UK marketplace, currently the largest destination for its specialist berry lines. While production sources such as South Africa has a role supplying the UK, it has taken up the challenge of developing the home market, and constructively using the WPE branding of bespoke varieties and building product and service integrity. The WPE brand team met recently to discuss the launch of its new range of packaging formats in addition to using its supply chain network to build its business throughout Europe. Seen as a means to further enhance its current customer base through operating efficiencies, the program also offers tangible benefits for its own production and growers who currently work under the WPE umbrella. Growers have been keen to adopt the branding initiative as a means to being part of a more substantial force at the point of sale. Growers can see that it is possible to develop small niche markets for their own farms but customers look for a consistency of supply over a long season that growers are unable to fulfil. The production base will continue to develop the integrity of product they offer. This has developed through association with sound breeding programs and agronomic advances to produce fruit that has favourable consumer acceptance. A key element is the company’s development of food safety initiatives allowing any customer the assurance that products are safe and meet all legislative requirements. Successful growing is very much about programming sales for a forecast demand; the days of speculative production are all but numbered. WPE currently sells products from seven countries to nine European destinations and South Africa. While the current procurement-driven offices of the company have also been the principal conduits for sales, WPE is looking to form alliances with other organisations and companies to extend their network of sales. To date, all sales have started slowly and been built on the company’s expertise in ensuring the customers requirements are fully met. European sales of berries are expanding rapidly and there are few other companies able to succeed in meeting the new service and product expectations. Prior to the next edition of Growing News, the new branded packs will be launched and available to participating growers. Source: Well Pict European Ltd, http://www.wellpict-european.com/news.htm
Strawberry news, Soft fruit news - Well Pict European
NEWS:
WELLPICT extends its marketing scope over further EU-countries. ... (read more) WELLPICT extends its marketing scope over further EU-countries.
WELLPICT extiende su comercialización por la Europa comunitaria. ... (read more) WELLPICT extiende su comercialización por la Europa comunitaria.    
Well*Pict, Inc and Plant Science, Inc praised for variety work in Spain Well*Pict, Inc and Plant Science, Inc praised for variety work in SpainWell*Pict, Inc and Plant Science, Inc praised for variety work in Spain Well*Pict, Inc and Plant Science, Inc praised for variety work in Spain: Leading plant breeders and growers met at the strawberry conference in Huelva to discuss the future of varieties in the region
Leading plant breeders and growers met at the strawberry conference in Huelva to discuss the future of varieties in the region ... (read more)
Change for the better Change for the better Martin Seymour comments on Well-Pict Europeans year and what he’s looking forward to in 2005 ... (read more)
Martin Seymour comments on Well-Pict Europeans year and what he’s looking forward to in 2005 ... (read more)
New developments in the soft fruit industry New developments in the soft fruit industry David Johnston reviews the EMR and Adas soft fruit conference ... (read more)
David Johnston reviews the EMR and Adas soft fruit conference ... (read more)
Following yonder Starlight Following yonder Starlight UK farm focus on Worcestershire growers Starlight Growers ... (read more)
UK farm focus on Worcestershire growers Starlight Growers ... (read more)

Buoyant British Summer Fruits reveals triumphs of 2004

 Buoyant British Summer Fruits reveals triumphs of 2004 Review of the British Summer Fruits presentation given at the soft fruit conference ... (read more)
Review of the British Summer Fruits presentation given at the soft fruit conference ... (read more)
Positive media boosts sales Positive media boosts sales AMS Asda account manager Steve Sadler gives a review of the 2004-year ... (read more)
AMS Asda account manager Steve Sadler gives a review of the 2004-year ... (read more)
Pioneering packaging Pioneering packaging AMS launches a new cherry packaging concept into all Asda stores ... (read more)
AMS launches a new cherry packaging concept into all Asda stores ... (read more)
Asda scoops BBC award Asda scoops BBC award Asda scoops BBC award
Congratulations to Asda who took first place in the BBC Food and Farming award for best retailer ... (read more)
Locals overtake organics Locals overtake organics John Giles (Promar International) comments on the local supply trend ... (read more)
John Giles (Promar International) comments on the local supply trend ... (read more)
Transport Co. hauls itself into 2005 Transport Co. hauls itself into 2005 KJZ logistics has a change of name and team coming into 2005 ... (read more)
KJZ logistics has a change of name and team coming into 2005 ... (read more)
Organising your life on the move Organising your life on the move IS director Aurel Voiculescu provides advice on staying in touch on the move ... (read more)
IS director Aurel Voiculescu provides advice on staying in touch on the move ... (read more)
Developing trust Developing trust The Well-Pict European Trust in South Africa now represents 70% of the country’s strawberry production. Chris Charter tells us what it’s all about ... (read more)
The Well-Pict European Trust in South Africa now represents 70% of the country’s strawberry production. Chris Charter tells us what it’s all about ... (read more)
Breeding diversity Breeding diversity The South African team are working with some of the best in the region to develop the industry, Stargrow is just one of these companies ... (read more)
The South African team are working with some of the best in the region to develop the industry, Stargrow is just one of these companies ... (read more)
Exotics’ display at PMA Exotics’ display at PMA AMS exotics took a stand at the PMA for the first time this year ... (read more)
AMS exotics took a stand at the PMA for the first time this year ... (read more)
Commitment endures hail for first commercial S.A. crop Commitment endures hail for first commercial S.A. crop George, S.A. first hailstorm for over 18years took its toll on the strawberry crop ... (read more)
George, S.A. first hailstorm for over 18years took its toll on the strawberry crop ... (read more)
A woman’s touch A woman’s touch International farm focus on Tess Gebers from the Eastern Cape, South Africa ... (read more)
International farm focus on Tess Gebers from the Eastern Cape, South Africa ... (read more)
Branded berries Branded berries Well-Pict European prepare to launch own brand product for European market ... (read more)
Well-Pict European prepare to launch own brand product for European market ... (read more)
Earliest crop ever Earliest crop ever The WPE farm in Portugal has started harvesting earlier than ever before and plan to produce until well into August 2005 ... (read more)
The WPE farm in Portugal has started harvesting earlier than ever before and plan to produce until well into August 2005 ... (read more)
Exclusive winter BG 633 Exclusive winter BG 633 WPE have exclusive supply from Jordan of Plant Science variety BG 633 ... (read more)
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ESP psyches itself up for major expansion ESP psyches itself up for major expansion Packaging supplier ESP are about to move into new premises ... (read more)
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WET Moving forward WET Moving forward Well-Pict European Tunnels set up new European production site and introduces new UK agents ... (read more)
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Breaking new ground in South Africa:  

 Breaking new ground in South Africa: Well-Pict European ZA had its EurepGAP audit at the beginning of July and are pleased to announce .. (read more)
Well-Pict European ZA had its EurepGAP audit at the beginning of July and are pleased to announce .. (read more)

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