Well Pict European Ltd - International Soft fruit procurement company: strawberry, raspberry, cherries, blackberry, apple, blueberries, grapes, gooseberries, kiwi, rhubarb, pear, plum, currants.
                   
                   
Breeding diversity
                   
                   
                   

The roots of Stargrow South Africa began in 1992, Michiel Prins and Chris Goodman started a rootstock business that produced clonal rootstocks of apples, pears and stone fruits. This would develop into a business that could supply about 75% of the South African fruit industries’ need for clonal rootstocks. Now the company has sophisticated propagation facilities enabling them to quickly multiply and supply rootstock cultivars. They are also conducting rootstock trials on several sites to supply the industry with accurate information.  

In May 1995, Michiel and Chris started a nursery whose main purpose was to supply deciduous fruit trees to the domestic market. At this time, they also started a breeding and cultivar development programme. Between 95 and 98 Stargrow diversified into a range of other agricultural crops, which has enabled them to supply a wide range of plant material.  

Stargrow are currently handling approximately 1.9 million units of the products above, as well as about 2.25 million rootstocks. This makes Stargrow the biggest nursery in South Africa in terms of volume and diversity.  

The company is also a fruit cultivar development and management company, its business is to identify opportunities for new cultivars globally and to breed, acquire, evaluate, control and commercialise these cultivars through a network of Master Agents worldwide.  

Stargrow is a registered Plant Improvement Organisation (one of only three in South Africa). This means that Stargrow controls the phytosanitary and genetic requirements of plant material within the South African governments certification scheme.  

It takes from about one year to 18 months for plant material to be released from quarantine in South Africa, in the case of berries Stargrow have the option to bring several thousand plants into open quarantine, which enables them to produce commercial quantities within one to two years. Although Stargrow hold the dominant share for berries, volumes are low compared to other fruits.  

With a view to developing the South African berry business into a leading winter export contender Stargrow is now a member of the Well-Pict European Marketing Trust, they, along with Morester Nurseries are working with Well-Pict European to develop the Plant Science and Berry Genetic strawberry varieties for which Well-Pict European is Master Licence holder.

                   
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